Nigel Farage has divulged the Brexit Party’s media strategy in an extended interview with one of his MEPs.
Speaking to Martin Daubney on his new online TV show All Opinions Welcome (because apparently BrexBox wasn’t enough), Farage outlined how the party plans to concentrate heavily on social media to gain exposure – bypassing the mainstream press.
Farage said the Brexit Party would be using online videos to circumvent what he describes as the “pro-Remain” bias of the media.
“The internet is where things are happening and the Brexit Party would not have got off to the amazing start it did had we not had such high quality films and videos.”
He claims these videos reach more people than broadcasts from mainstream media channels, and that he sees social media videos and YouTube broadcasts as a gap in the political market for communications. He compared his success to American politicians who use their own channels to communicate with mass audiences.
He also said that, while he welcomed scrutiny, he believed that broadcasters were not allowing him to get “a fair crack of the whip” in debates, meaning his messages were less impactful on mainstream shows.
Farage did not, however, cover the more avante-garde uses of social media that some of his MEPs have been responsible for. Yesterday, Alexandra Phillips posted a misleading video claiming EU politicians were not attending European Parliament.
As for their digital success, viewership of the party’s spectacularly awful YouTube show BrexBox is in decline, so Farage’s plan may not be as effective as he thinks.
And somehow, we can’t see Ann Widdecombe emerging as Britain’s next big vlogger.