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General election: How Jacob Rees-Mogg’s Grenfell comments could damage the Tory campaign

Jacob Rees-Mogg’s comments about the Grenfell fire could damage the Tory’s campaign, a former Number 10 adviser has said.

Speaking on BBC Newsnight, Theresa May’s former pollster James Johnson said that when politicians make controversial comments, they affect voter’s perception of their parties, leading to disillusionment.

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He said that Jacob Rees-Mogg’s comments about Grenfell fire victims, which were made on an LBC broadcast:

“May tap into the feeling that do the Conservatives really have the right intentions: do they really care about the vulnerable and the poor?”

It comes as the Leader of the Commons is facing calls to resign, after he implied that victims of the Grenfell fire lacked “common sense” by not leaving the burning building. His colleague Andrew Bridgen then furthered this ”nasty party” rhetoric by defending Rees-Mogg, claiming that he would have been intelligent enough to leave.

Johnson added that these crass comments have a lasting impact on voters.

He said: “These things become issues for parties and take off with voters when they say something about the Conservative or the Labour brand when they tap into preexisting preconceptions and views that people have about the parties.”

It seems, then, that Rees-Mogg is doing his very best to tap into the view that the Tory party are really just the Nasty Party.

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