The Conservative election campaign has reached its second phase.
The second is the “Alan Partridge” phase, where the cheesy, forced enthusiasm of Tory MPs makes us cringe until our skin peels off.
Unsurprisingly, Health Secretary and resident embarrassing dad Matt Hancock is leading this effort, as demonstrated in a video posted on social media this morning.
Looking like he had just taken a p*ss in a hedge, Hancock stumbles towards the camera and says: “It’s Yorkshire. It’s before 7 in the morning. It’s raining. And we’re ready to go.”
I don’t know which smart-arse communications adviser told Hancock to record this witty clip, but they should be fired immediately.