Prime Minister Boris Johnson’s official Downing Street Facebook account spent £25,000 advertising the PM’s Brexit day speech.
Guess how much he has spent on adverts, warning us about coronavirus?
That’s right… Nothing… £0.
Facebook records show that the “UK Prime Minister” account spent close to £25,000 on three adverts, in the run-up to 31st January, promoting the fact we were leaving the European Union.
Indeed, between £15k and £20k was spent on one advert alone, featuring a snippet of the Prime Minister’s Brexit day speech.
In contrast, there have been precisely no adverts paid for by this account, informing people about the government’s advice on coronavirus.
And the PM’s official Facebook page is not the only one in hibernation.
Boris Johnson’s personal Facebook account has similarly abandoned adverts over the past couple of months – spending exactly £0 since 13th December 2019, the day after the general election.
Indeed, Johnson’s outlay on Facebook ads during the general election showed a very different trend. The Tory leader pumped over £200,000 into adverts on the platform, reaching tens of millions of people.
And the story is very similar in relation to the official “UK government” Facebook channel.
This account has recently finished a barely-veiled pro-Tory advertising drive, celebrating regional economic investments.
However, so far, the UK government account hasn’t paid for a single advert about coronavirus. For example, advising people how they can reduce their risk of catching the virus.
It’s worth mentioning that the NHS is paying for adverts about coronavirus. However, the majority (four out of seven) of these adverts have only started running in the past four days.
As Scram News readers will remember, the government spent millions of pounds trying to “prepare” businesses for a no-deal Brexit – an advertising campaign that became redundant (for now) after we signed a Brexit deal.
It consequently seems logical that the government would spend a bit of money keeping us safe from a deadly virus, right?
Not in the world of Boris Johnson, apparently.